How woke went broke

by Janice P. Northcroft

How woke went broke explores the evolution of the word woke – a Black American expression of solidarity which has been dragged through the linguistic mire by the Right. 

Woke’s demise can be considered part of a wider political agenda to suppress activists’ calls for social change. To this end, the essay offers a cautionary tale about the power of language – specifically, the way it can be weaponised to the detriment of minoritised and marginalised people.

Janice P. Northcroft is studying for a master’s in Sociocultural Linguistics at Goldsmiths, and loves to explore the relationship between language, culture and society. She previously worked in marketing for charities and public sector organisations. Through her academic and professional writing, Janice aims to give a voice to minority groups unheard or misunderstood.

‘Neoclassical Economic Theory in a Nutshell’

by Henri Rutschmann

Have you ever wondered what influences you when you buy a special product or service? What are the underlying economic reasons and motives for these purchases? The essay gives an overview of patterns our buying decisions tend to form by diving into consumer behavior, something that is believed to be influenced by the “rational part” of ourselves (Neoclassical Theory). 

Henri Rutschmann is a 1st year Management with Entrepreneurship student. His biggest aspiration is to create his own enterprise, which made him convey deep research into neoclassic consumer behaviorist theory. He is very invested in his work, and would like to share it with others.